Building scalable digital products with strategic thinking, user obsession, and a deep technical foundation. Based in Cairo — working globally.
I'm a Product Manager with international experience across EMEA, leading cross-functional teams to build scalable digital products. I operate at the intersection of business strategy, user experience, and technology.
As the Founder of Moaly Tech, I lead a multidisciplinary digital product studio delivering end-to-end product strategy, digital experiences, and development solutions for clients globally.
My journey spans mobile app development, SaaS product ownership, startup mentorship at the Dubai Chamber of Digital Economy, and AI-powered product integration — always focused on sustainable growth.
Founded and led a multidisciplinary digital product agency delivering end-to-end product strategy, digital experiences, and development solutions. Defined product vision, roadmaps, and feature prioritization across multiple client products while managing cross-functional teams.
Managed the full product development lifecycle for mobile and IoT products in an Agile environment. Translated market insights and stakeholder feedback into product requirements and workflows, ensuring product-market fit for the UAE market.
Mentored early-stage founders across the full product lifecycle from ideation to go-to-market. Guided startups in agile product development, product validation, and strategic positioning to shape scalable strategies.
Led the design and development of a SaaS ecosystem including mobile apps and a desktop dashboard. Defined product vision, roadmap, and feature priorities while acting as the bridge between users, stakeholders, and engineering.
Designed and implemented a high-precision video trimming system with 98.7% accuracy using FFMPEG. Integrated Rust APIs, Google Drive API, and developed a Flutter plugin for Catmull-Rom Curve graphic handling across iOS and Android.
Designed and developed a full multi-page website and brand identity for a consulting firm founded by Fortune 500 veterans, operating across the MENA region. Service pages across financial advisory, business consulting, and professional training — with UX flows built to drive conversion.
Visit Site →Built the full cross-platform Flutter app for a PropTech startup with smart IoT booths inside residential buildings — browse, rent, and return tools on demand. Designed complete UI/UX, real-time availability tracking, smart booth unlock, and resident onboarding flows.
Visit Site →Built an all-in-one salon management platform — iOS & Android client app, Flutter desktop app for salon owners, and a marketing website. Includes appointment booking, staff & schedule management, AI-powered analytics dashboard, loyalty rewards, and a unified design system across all three platforms.
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Designed an exclusive VIP email campaign for a premium German kitchen appliance brand in the UK market. Crafted high-end visual hierarchy showcasing the Empire and Avantgarde collections — bespoke layouts balancing luxury product photography with refined typography to drive conversion.
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Built the full Flutter iOS & Android app for a US video tech startup. Implemented smart AOI framing, pin-based subject tracking, 98.7% precision video trimming via FFMPEG + Rust, cloud-based 4K export, and integrations with Google Drive, Dropbox, YouTube, Instagram, and TikTok.
Visit Site →Founded and lead a multidisciplinary digital product studio delivering end-to-end product strategy, digital experiences, and development solutions. Managing cross-functional teams across design, development, and marketing for international clients across EMEA.
Visit Studio →A Flutter package for drawing smooth fitted curves using Catmull-Rom interpolation. Exposes a CatmullCurve.drawCurve() widget with full customisation of color, stroke width, and point rendering — built during the Pxlit AI video editor project. Verified publisher on pub.dev under moaly.dev.
Whether you have a product to build, a startup to scale, or just want to connect — I'm always open to the right conversations.